Build Log — The Software Entrepreneur
Build Log
Behind-the-scenes posts from the journey — what shipped, what broke, and what I learned building a social app in public.
30 Days to Launch — What Prep Actually Looks Like
The app is getting close. Here's the actual checklist I'm working through — not the idealized version, but the real one, with the things I'm behind on and the things I'm cutting.
What Nobody Tells You About Streaming Your Code Live
26 consecutive weeks of live coding streams. Here's what the setup actually looks like, what breaks constantly, and the psychological side nobody talks about.
How to Build a Community Before You Have a Product
4,800 people are on the waitlist for an app that isn't launched yet. Here's the exact approach I used to build an audience before I had anything to sell.
The Product Decisions I Got Wrong (And What I'd Do Differently)
14 months in, I can see clearly which calls were mistakes. The navigation library, the onboarding flow, the feature I built that nobody uses. Here's the honest post-mortem.
How I Grew to 12K Subscribers Without Paid Ads
No ad spend. No viral moment. No growth hacking. Just a repeatable system built around one core insight: people subscribe to people, not products.
We Onboarded Our First Beta Users — Here's What Broke
Getting real users into the app for the first time was humbling. Three things broke immediately, two features nobody used, and one thing surprised me completely.
How I'm Thinking About Monetization (Before the App Even Launches)
Most founders avoid talking about money until they have to. I'm thinking about it now, before launch, because the decisions you make early shape everything that comes after.
The Brand Got an Upgrade: New Logo & Favicon
After months of using a placeholder, The Software Entrepreneur finally has a real logo — and it ships with a matching favicon so the brand shows up everywhere it should.
The Real Cost of Building Without Funding — Time, Tradeoffs, and Stress
Bootstrapping sounds romantic until you're debugging at 1am knowing every hour you spend on this is an hour you're not billing. Here's what nobody tells you about the real cost.